Awin and ShareASale ThinkTank was a roaring success, filled with invaluable insights and intensive networking.
Final week Awin and ShareASale hosted their fourth ThinkTank occasion in Chicago, welcoming 250+ of our advertisers, publishers, businesses, and expertise companions to attach, acquire insights within the digital and online marketing area, and luxuriate in face-to-face time in a relaxed setting.
Awin Group US President Adam Weiss mentioned: “In an business predicated on relationships and growing partnerships, bringing all of our shoppers, companions, and prospects collectively underneath one roof is crucial. ThinkTank supplied a novel alternative for studying, networking, and most significantly growing partnerships and optimizing present ones to drive income by way of our platform. This was my first Awin and ShareASale occasion since approaching board in February, and it didn’t disappoint. Annually the group strives to make it extra precious than the final for our clients and suggestions we obtained to date has confirmed it was the perfect ThinkTank but.”
For those who couldn’t make it to this 12 months’s occasion, we have now all the main points for you beneath.
Kicking-off #ThinkTankUS with a bang
All ThinkTank contributors had been invited to our pre-event Welcome Pleased Hour at theRoof, with gorgeous views of Chicago. Friends mingled in a relaxed environment, sipping scrumptious drinks and having fun with snacks. It was the proper alternative to unwind, community, and soak within the vibrant vitality of ThinkTank earlier than diving right into a full day of periods and networking the next day.
Driving success with instructional periods from AI to Influencer Advertising and marketing
Chief Buyer Officer David Lloyd and Adam Weiss started the day by welcoming attendees and sharing an replace on what’s been taking place at Awin and ShareASale.
They then handed over to Scott Brinker, VP Platform Ecosystem at Hubspot and Editor of ChiefMartec.com for ThinkTank’s keynote presentation, It’s The Finish of MarTech As We Know It (and I Really feel Wonderful). Scott emphasised the significance of incorporating generative AI into enterprise practices at scale, however famous it’s higher to begin small and test-and-learn as you go.
After a fast espresso break sponsored by intent.ly, the morning periods had been rounded out with 30-minute deep dives on:
- Deploying generative AI to attach with clients throughout the total buy journey, that includes specialists Nicole Phillips-Bastian of Qatch and Al Ryrie of Assist Me Select A.I.
- Utilizing influencer-affiliate as a method of rising model consciousness versus direct gross sales, with innovators Andrew Shapiro at Tomahawk Shades and Joe Sanfilippo at Right now’s Enterprise
- Securing extra C-Suite funding into the affiliate channel, spotlighting insights from EMARKETER’s Max Willens, Efficiency Advertising and marketing Affiliation’s Sarah Beeskow Blay and Income Primarily based Advertising and marketing Advisor’s Kerry Curran
Cultivating progress by way of partnerships and networking
The afternoon was devoted to a ThinkTank spotlight, 1:1 networking. Throughout this time, attendees may nurture present partnerships and new connections, in addition to have strategic discussions, troubleshoot and strengthen enterprise relationships in particular person.
Moreover, friends loved numerous perks like a cheerful hour, complimentary headshots, and chair massages. And, for the primary time ever, we launched a Advertising and marketing Podspot, permitting shoppers to share insights on online marketing and suggestions on ThinkTank that can be featured in one in all our future podcast episodes.
Celebrating excellence within the channel
To conclude an distinctive day, we gathered at Adler Planetarium for the ThinkTank Community Awards dinner and ceremony, the place the Awin Group honored shoppers for his or her strategic improvements within the channel. The night was stuffed with scrumptious meals, participating conversations, and, above all, enjoyable for everybody.
An enormous thanks to our shoppers, companions, and pals who joined us at this 12 months’s Awin and ShareASale ThinkTank. We stay up for seeing everybody at upcoming conferences and occasions like Affiliate Summit East, and CreatorIQ Join, all through the rest of the 12 months.
See the primary pictures from ThinkTank 2024, together with the ThinkTank Community Awards (with extra to return within the subsequent few days).
