I’m working sweepstakes campaigns on Fb Adverts, primarily focusing on Android units (normally variations 8/9+). I’m utilizing Voluum as my tracker and manually updating the prices day by day based mostly on the Fb Adverts dashboard knowledge.
Right here’s the issue: regardless of focusing on Android solely, I’m seeing visitors from desktop units (e.g., Linux) in my Voluum studies. What’s puzzling is that this desktop visitors is coming from international locations I’m not even focusing on, just like the US, Eire, and Sweden. I think it’s bots checking my campaigns for compliance.
For information, I goal leads, and do guide customisation and let the viewers to be as broad as attainable and have a couple of low quantity inexperienced campaigns.
I reached out to Meta help, and they assured me that I’m not being charged for desktop visitors—every little thing on their finish exhibits Android visitors solely, and I’ve double-checked this. On the different hand, Voluum says they only monitor clicks and are putting the blame on Meta.
Given my expertise with Voluum, I do know they’ve had value bugs not too long ago, so my intestine feeling is that Voluum is inflating the desktop value someway. This discrepancy is a major difficulty as a result of it’s skewing my marketing campaign knowledge and affecting my
