This text on scalable internet hosting was written by DEMA Advertising and marketing CEO Mariana Krasteva. A WP Engine Company Associate, DEMA Advertising and marketing is a complete digital advertising company targeted on elevating their purchasers’ manufacturers and driving development by means of content material, web optimization, net design and improvement, and branding and artistic design.
Operating a rising advertising company usually appears like juggling; solely you’re blindfolded… And somebody retains including extra balls… Sounds acquainted? It certain felt like this when DEMA Advertising and marketing began working with a number of purchasers and internet hosting suppliers.
However what if one resolution might simplify every part, save hours, and increase consumer outcomes? That’s what switching to WP Engine did for us. On this submit, we’ll share the challenges we confronted, the options we found, and the teachings we realized alongside the best way.
The challenges of a number of internet hosting options
The fragmentation downside
Managing a number of internet hosting suppliers felt like assembling IKEA furnishings with directions in 5 languages. Every platform had its quirks, resulting in inefficiencies that sapped our time and persistence. Right here’s what we struggled with:
Administrative overhead:
- Numerous management panels: Every internet hosting supplier usually makes use of distinctive management panels (e.g., cPanel, Plesk), requiring crew members to familiarize themselves with a number of interfaces, which will increase coaching time and the chance of errors.
- Various help channels: Totally different suppliers supply help by means of varied channels with various response occasions. Coordinating with a number of help groups can delay subject decision and pressure assets.
- Inconsistent safety protocols: Making certain uniform safety measures throughout totally different internet hosting environments is difficult, doubtlessly exposing consumer websites to vulnerabilities.
Efficiency inconsistencies:
- Useful resource allocation variability: Heavy site visitors on one website can decelerate others if sharing the identical server.
- Unpredictable uptime: Some internet hosting suppliers don’t promise constant uptime, hurting your website’s web optimization and consumer belief.
- Server location disparities: If internet hosting servers are far out of your viewers, it may well result in slower loading occasions and a much less nice expertise for guests.
web optimization limitations:
- Lack of SSL certificates: Some internet hosting plans don’t embrace SSL certificates, that are important for website safety and have develop into a major rating consider web optimization.
- Restricted help for web optimization instruments: Sure internet hosting environments could not help superior web optimization plugins or instruments, proscribing the flexibility to optimize websites successfully.
- Sluggish web page load occasions: Internet hosting suppliers with insufficient assets can result in slow-loading web sites, negatively impacting consumer expertise and search engine rankings.
DEMA’s real-life instance
One in every of our purchasers had an attractive Squarespace website. Nevertheless, all of the pages had been loading slowly, which hampered their web optimization. We rebuilt their website on WordPress with WP Engine, protecting the identical design however supercharging efficiency. The consequence? A 50% sooner load time, a soar in search rankings, and a happier consumer.
This transformation taught us a key lesson: A shocking website is nugatory with out sturdy internet hosting to again it up.
One internet hosting to rule all of them: The WP Engine partnership
Switching to WP Engine wasn’t only a tech improve however a strategic pivot. Right here’s why it labored for us:
Pay-as-you-go flexibility
Tailor-made internet hosting plans for each consumer meant no wasted assets.
Time-saving instruments
WP Engine grew to become our secret weapon for effectivity, from automated updates of WordPress plugins to superior options like:
- Genesis Professional offering superior developer instruments, reminiscent of Genesis Blocks Professional and Genesis Customized Blocks Professional, enabling the speedy creation of customized content material blocks and themes for tailor-made consumer options
- Sensible Plugin Supervisor routinely managing plugin and theme updates, guaranteeing websites stay safe and practical with out handbook intervention, and reverts modifications if points are detected
- International Edge Safety guaranteeing enterprise-grade safety with a managed Internet Utility Firewall (WAF) and superior DDoS mitigation, defending websites from frequent vulnerabilities and assaults
Such instruments considerably decreased the time spent on upkeep duties, permitting us to focus extra on strategic initiatives and consumer development.
Constructed-in efficiency boosts:
Enterprise-level options that guarantee sooner, extra dependable web sites for our purchasers.
- Content material supply community (CDN) distributing website content material throughout international servers, lowering latency and enhancing load occasions for customers worldwide
- Automated backups, offering every day and on-demand backups, guaranteeing knowledge is securely saved and might be shortly restored in case of points, enhancing website reliability
- Staging environments, permitting for testing modifications in a protected surroundings earlier than deploying to manufacturing, minimizing the danger of website disruptions and guaranteeing seamless updates
These options collectively contribute to delivering high-performing, safe, and reliable web sites for our purchasers.
How did it work in the long term?
The outcomes of our change to WP Engine spoke for themselves. Right here’s what we gained:
- Streamlined workflow: With one dashboard, we saved hours each week.
- Improved consumer web optimization: Quicker websites translated to larger search rankings and a 20% increase in ecommerce.
- Value financial savings: Consolidation lower internet hosting prices by 15%, liberating us to onboard three new purchasers.
- Happier purchasers: One consumer known as their new website ‘probably the most steady it’s ever been.’ That’s the form of belief we purpose for.
Dependable, scalable internet hosting fostered stronger consumer relationships. With decreased downtime and constant efficiency, purchasers had extra confidence in our means to ship.
Scalable internet hosting classes realized from our WP Engine expertise
Our journey wasn’t with out hiccups. Right here’s what we’d do in a different way and what you’ll be able to study from us:
- Begin small: Migrating all purchasers concurrently was bold (and irritating). A phased strategy would’ve been smoother.
- Leverage help: WP Engine’s 24/7 assist was a lifesaver—as soon as we remembered to make use of it. Don’t hesitate to ask for assist early.
- Totally make the most of instruments: WP Engine’s instruments, like Efficiency Insights, are gold. Don’t wait months to dig in.
Professional Tip: For businesses evaluating internet hosting options, take into account platforms that align together with your long-term development aims. Efficiency metrics are necessary, however scalability and help are equally vital.
The broader affect on our company
The change to WP Engine didn’t simply resolve our fast challenges; it additionally reworked our enterprise mannequin. Right here’s how:
Improved crew productiveness
With a centralized internet hosting resolution, our crew was free to deal with core competencies like technique and artistic improvement. The time saved on administrative duties translated into extra modern consumer options.
Enhanced consumer choices
The sturdy options of WP Engine enabled us to broaden our service portfolio. From superior safety measures to efficiency optimization, we might supply purchasers a complete bundle that meets their evolving wants.
Unified reporting and analytics
One sudden advantage of consolidating all consumer web sites onto WP Engine was the flexibility to unify reporting and analytics. With all websites managed below one platform, we might simply monitor efficiency metrics throughout our whole consumer portfolio. This gave us a transparent image of tendencies, bottlenecks, and successes, permitting us to make data-driven choices shortly.
Aggressive benefit
In a crowded market, the flexibility to ship dependable, high-performing web sites grew to become a key differentiator. Shoppers seen us as a strategic accomplice able to driving measurable outcomes.
The takeaway: scalable internet hosting issues
Switching to WP Engine was greater than a internet hosting resolution; it was a strategic transfer that redefined how we function as an company. The streamlined workflows, improved consumer outcomes, and price efficiencies set the stage for scalable development.
Study extra about working with DEMA Advertising and marketing right here, and go to WP Engine to study extra about our Company Associate Program and our trade main internet hosting platform for WordPress.
